• So often we turn on the television and watch commercial after commercial that include a spokesperson for the product such as Justin Long for Apple, Jennifer Hudson for Weight Watchers, Carrie Underwood for Got Milk?, and so many more. Advertising via testimonials is a company’s ability to portray an image of a product by associating a celebrity’s face and capitalizing on that star’s reputation by tying it to their own product. This is seen daily in almost all television and print advertising as well as political elections. Within the past few years, there have been several noteworthy companies that play off of these techniques, such as Covergirl, Macy’s, Sketcher’s, and Ford.

    Abygale Henneberry
  • Growing a successful company requires marketing, promotions and advertisements. These methods bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, classified ads, flyers and commercials. Before choosing a product or service, some consumers check a product or company's reputation. By including testimonials in your advertising campaigns, you can present your company in a positive light and build a solid reputation in the community.

    Valencia Higuera
  • Testimonials are brief statements, typically a few sentences. Effective testimonial advertisements from satisfied customers include a few words explaining why they liked the product or service. For example, if you own an office janitorial business, testimonials might highlight features of your service and include phrases or words such as "reliable," "outstanding service," "friendly crew," or "improved our image." To increase the credibility of a testimonial, statements should include the customer's full name, title and company, if applicable. Print the individual's entire testimonial in quotes and include this statement with your advertisements.

    Lery Page
  • You can feature customer testimonials on different types of advertisements. If you develop a website for your business, include a page specifically for testimonials. Contact old and present customers and ask them to provide a brief statement expressing their satisfaction with your service. The testimonial might read, "City Cleaning Services provides dependable, quality cleaning at an affordable price." It would be followed by the name, such as, "John Smith, ABC Corporation -- Owner." In addition to adding statements to websites, you can print testimonials on actual products, or incorporate a testimonial into a press release.

    Rudolf Desal
  • Testimonial advertisements aren't only for print ads. If you're creating a radio or commercial ad, you can ask actual customers to participate in your project and briefly relate their story. The customer can give his name, highlight his problem or issue, and then explain how he benefited from your service. For example, if you're an attorney developing a television ad for a specific area of law, you can cast a real client in the commercial. This client can briefly explain how you won his claim and testify to your skills and expertise.

    Bill Toreto
  • Valencia Higuera is a freelance writer from Chesapeake, Virginia. She has contributed content to print publications and online publications such as Sidestep.com, AOL Travel, Work.com and ABC Loan Guide. Higuera primarily works as a personal finance, travel and medical writer. She holds a Bachelor of Arts degree in English/journalism from Old Dominion University.

    Albert Einstein